(HSV VIETNAM GROUP) - That is the assertion of Deputy Minister of Industry and Trade Do Thang Hai at the Conference on Application of information technology and digital transformation in trade promotion taking place on the morning of November 22.
According to the Deputy Minister of Industry and Trade, despite facing many challenges, in general, Vietnam's export prospects, especially the agricultural and food industry, to major markets are always evaluated as positive.
Many businesses have initially applied information technology and digital transformation such as expanding sales channels, increasing investment in digital technology, researching and developing products and building brands to promote trade promotion and export growth.
The Deputy Minister hopes that the newly introduced trade promotion methods in the digital environment... will help Vietnamese businesses promote the consumption of agricultural products, thereby increasing the added value of exports and practical implementation experience at domestic and international organizations and businesses...
This conference aims at main goals, including: disseminating regulations, mechanisms, and policies on the application of information technology and digital transformation in trade promotion activities; Create a forum for businesses to connect and share information in this field; Promote the image of Vietnamese national brands and typical products of food industry enterprises through the digital environment...
Speaking at the conference, Mr. Joseph Wozniak - Director of the Trade Program for Sustainable Development, International Trade Center (ITC) said that technology is the pillar to build sustainable agricultural and food value chains. Technology allows us to manage resources accurately, reduce waste and minimize environmental impact.
This is achieved thanks to "supply chain transparency" from the application of technology to trace the origin of products, thereby building customer trust in the product. Mr. Wozniak shared that in Vietnam, there are currently more than 5,000 businesses that are supported by ITC in collaboration with Alibaba e-commerce platform to improve their trade promotion capacity in the digital environment and e-commerce production. This will help businesses improve their competitiveness in this field in the market during the integration process.
The revenue of the food and beverage market reaches 9 trillion USD in 2022, and it is estimated that the size of the industry will reach 10.5 trillion USD in 2025. The most profitable region of the market is Asia with a market volume of 4.4 trillion USD in 2022, accounting for 49% of total consumption. Next are Europe and America, accounting for 22% and 20% respectively.
Ms. Nguyen Thi Phuong Uyen - Marketing Director of Alibaba.com Vietnam Co., Ltd. commented that the online market share of the food and beverage industry is still low. However, the growth rate is higher with an average growth momentum from 2020 - 2025 of 15.8%, showing that the industry has great potential.
Ms. Uyen added that since officially appearing in the market in 2009, Alibaba.com Vietnam has continuously supported thousands of small and medium-sized enterprises in Vietnam to export online in Vietnam to export online to more than 200 countries and territories, with products in more than 40 industries.
Mr. Nguyen Lam Thanh - Policy Director of TikTok Vietnam, said that technological factors also play an important role in increasing the market share of industries. Taking the example of TikTok, Mr. Thanh said that visually introduced product images and stories have helped businesses reach a large customer base. Through direct interaction, suppliers receive quick feedback from customers and online sales, through livestream, bring in large revenue.
Taking as an example the convenience of applying digital solutions in trade promotion, Mr. Bui Cao Hoc - Director of CloudGo Technology Co., Ltd. gave the formula "Find - Lock - Keep" customers on digital platforms.
Accordingly, customer care activities before sales, during sales, and after sales will be "nurtured multi-channel" on SMS, ZNS, email, Chatbot, Zalo OA systems... Accessing massive data sources will improve the ability to reach and classify potential customers to optimize the efficiency of market exploitation of businesses.
Ha Diem HSV