(HSV VIETNAM GROUP) - After success in China and opening a representative office in Korea, the first Trung Nguyen Legend shop in the US attracted the attention of the international press about the Group's efforts to bring Vietnamese coffee to conquer the globe.
Bringing Vietnamese coffee and coffee culture to conquer the international market
Following the impressive presence of the Trung Nguyen Legend Coffee World model in the billion-dollar Chinese market, on September 29, 2023, Trung Nguyen Legend officially opened the first franchised coffee space in Little Saigon area, Westminster, California, USA. Many international coffee lovers and the international press are especially interested in posting information and images of Trung Nguyen Legend's space in the US, as well as experiencing it directly. Many compliments about the space rich in Vietnamese culture and the "standard" Trung Nguyen Legend coffee cups with the world's best Buon Ma Thuot Robusta coffee flavor introduced at the first Trung Nguyen Legend space in the US are continuously posted and widely shared on newspapers and social networks.
Before the US, in China, within just 1 year, Trung Nguyen Legend successfully launched two Trung Nguyen Legend Coffee World spaces in the world's coffee shop capital Shanghai in September 2022 and July 2023, creating a great reputation in the international arena. Continuously in 1 year of launch, Trung Nguyen Legend Coffee World space has received awards and prestigious positions in rankings of services and coffee shops in Shanghai. Hai, China, has become a top favorite destination for coffee lovers here. Bringing unique Vietnamese coffee enjoyment styles, Trung Nguyen Legend Coffee World in China is highly appreciated for its expertise, specialization and new creativity, attracting the interest and learning of industry experts and investment partners with the desire to cooperate and expand the model in many provinces and cities of this billion-dollar market. Along with experiencing the unique Vietnamese coffee space, typical Vietnamese coffee menus such as Iced Milk Coffee, Coffee eggs, Coconut Coffee is especially loved by international visitors when coming to Trung Nguyen Legend's spaces in the US and China. With strong reception from the coffee lover community and interest from international partners, after 3 spaces present in China and the US, Trung Nguyen Legend plans to develop 1,000 coffee spaces in the billion-dollar market of China, 100 spaces in the world's leading economic power in the US and soon in Japan, Korea, Dubai, France and other countries in Southeast Asia, Asia, Europe...
Along with promoting Vietnamese coffee culture globally through the presence of coffee spaces with Vietnamese identity, more than 300 coffee product lines of Trung Nguyen Legend have now been exported to 100 countries and territories. In the first 6 months of 2023, Trung Nguyen Legend recorded a positive growth rate of 18% in key international markets such as China, the US, Southeast Asian countries, Europe...
Trung Nguyen Legend Coffee is the most searched for Vietnamese coffee products on the Amazon global trading platform and has grown impressively in leading markets in the US, China, Korea, Southeast Asian countries, Asia, Europe...
In the US, G7, Trung Nguyen, Trung Nguyen Legend products are present in the Costco supermarket system, nearly 100% of Asian supermarkets in the US and throughout online sales channels such as Amazon, Walmart, eBay, Say Weee... in the US. Particularly in the Chinese market, Trung Nguyen Legend's product system appears on all major sales websites such as Alibaba, Taobao.com, Tmall.com, Yihaodian.com, JD.com and more than 5,000 supermarkets. An official sales channel in Korea https://g7coffee.co.kr/ was built specifically by Trung Nguyen Legend in addition to cooperating with online sales channels, such as Coupang - one of the largest retailers on the Korean e-commerce platform, Lotte Mart system, Homeplus, Emart, Hanaromart supermarket chain...
With a special flavor created from Buon Ma Thuot Robusta coffee beans that are increasingly popular globally, G7 and Trung Nguyen Legend products continuously make a strong mark on international rankings, entering the Top 5 most loved and most purchased coffee brands on online channels in Korea, Top 13 most popular instant coffee brands in China, Top 20 best-selling instant coffee products on Amazon...
Also in 2023, Trung Nguyen Legend Group officially opened the second international representative office (after China) in Gangnam, Seoul, Korea, promoting trade promotion activities in international markets such as participating in CAEXPO 2023 Exhibition (China), Summer Fancy Foods Show 2023 (USA), World Coffee Exhibition and Conference 2023 (India)... promoting the strong development of trade. brands in leading international markets.
The aspiration that one day, when talking about coffee, the world will think of Vietnam is gradually being realized with the continuous contribution of leading coffee group Trung Nguyen Legend. With creativity and efforts to create a destination for global coffee lovers in Buon Ma Thuot, home of the world's best Robusta coffee, as well as bringing Vietnamese coffee and coffee culture to the world, conquering the leading powers of the US, China, Japan, Korea, Dubai, France and other countries in Southeast Asia, Asia, Europe... Trung Nguyen Legend is gradually asserting its position in the Vietnamese coffee industry globally.
Ha Diem HSV