(HSV VIETNAM GROUP) - How is "coffee king" Dang Le Nguyen Vu selling coffee?
In July, Trung Nguyen Legend opened 10 stores in the US and China, reflecting the "ambition" of taking Vietnamese products global by "coffee king" Dang Le Nguyen Vu.
Not only creating coverage through offline channels, the Vietnamese coffee giant also puts products on the shelves of nearly 100% of large retail chains in many countries, or covers products on many e-commerce platforms from Amazon to Taobao.com, Tmall.com.
How is coffee king Dang Le Nguyen Vu making money: Opening 130 Trung Nguyen Legend shops in China, continuing to expand in the US, covering G7 from Amazon to Taobao.com, Tmall.com - Photo 1.
Opened 130 coffee shops in China, "advancing" Vietnamese coffee
After nearly a year of launching the first franchised Trung Nguyen Legend coffee shop in the US, Trung Nguyen Legend continues to open the Trung Nguyen Legend Coffee World space in San Jose city, California on July 18 and 25. This is Trung Nguyen Legend's fourth store in the US.
In parallel with space expansion activities in the US, in July, Trung Nguyen Legend plans to open 8 new spaces in 3 Chinese cities. Trung Nguyen Legend representative said that the group aims to develop nearly 130 shops in the country of billions of people in 2024, opening the long-term plan of 1,000 shops in this market.
At the same time, in September, Trung Nguyen Legend will replicate the restaurant space model in Australia and Canada, and at the same time, continue to promote the plan to expand 100 spaces in the US, along with countries in Southeast Asia, Asia, Europe...
Customers line up to experience coffee at Trung Nguyen Legend Coffee World, 909 Story Road, Unit 100, San Jose (USA) on opening day July 18.
Trung Nguyen E-Coffee coffee startup model is also promoted by Trung Nguyen Legend in Vietnam and developed to the world. Currently, nearly 800 Trung Nguyen E-Coffee stores cover Vietnam, appearing in the US, Iceland... In addition, according to this group's statistics, there are more than 1,000 franchise contracts successfully signed.
The article The Tao of Coffee: From Beans to Beauty (Coffee: From energy coffee to spiritual value) on CNN evaluates "this is a coffee franchise model that inspires successful startups for the community", "representing part of the group's strategic vision to enhance the enjoyment of Vietnamese coffee culture".
Before expanding its stores in international markets, this coffee group brought more than 300 products made from Buon Ma Thuot robusta coffee beans to about 100 countries and territories.
Trung Nguyen Legend's sales grew in the US, China, Japan, Korea, Dubai, France and other countries in Southeast Asia, Asia, Europe... According to figures announced by businesses, Trung Nguyen Legend's total export sales in 2022 are more than 100 million USD (equivalent to more than 2,300 billion VND).
G7 coverage from Amazon to Taobao.com, Tmall.com
In the US, G7, Trung Nguyen, Trung Nguyen Legend products are present in the Costco supermarket system, nearly 100% of Asian supermarkets and throughout online sales channels such as Amazon, Walmart, eBay, Say Weee... The business is also constantly promoting trade promotion activities, expanding distribution systems and strategic partners in the US.
How coffee king Dang Le Nguyen Vu is making money: Opening 130 Trung Nguyen Legend shops in China, continuing to expand in the US, covering G7 from Amazon to Taobao.com, Tmall.com - Photo 3.
In China, Trung Nguyen Legend has 15 importers, 300 secondary distributors, 30,000 points of sale on offline channels and tens of thousands of stores on online channels such as JD, Amazon, Taobao.com, Tmall.com, Century Mart... The Chinese market has over 15 million users who regularly use G7 coffee.
According to the documentary The Tao of Coffee broadcast on Discovery, the G7 brand is ranked as one of the top 5 coffee brands in China, supplying 2.5 billion coffee packages per year to this market.
Last year, Trung Nguyen Legend opened its second international office, in Korea after the first office located in China. Besides cooperating with online sales channels such as Coupang - a retailer on the Korean e-commerce platform, Lotte Mart system, Homeplus, Emart, Hanaromart supermarket chain..., Trung Nguyen Legend also develops a sales channel called G7 Coffee in the land of Kimchi.
Trung Nguyen Legend's coffee products also cover nearly 100% of large retail chains in many other countries such as Costco, Walmart, Carrefour, Auchan (Russia), Woolworth (Australia), Loblaws (Canada), Lotus (Thailand) systems...
Trung Nguyen was founded in 1996 by Mr. Dang Le Nguyen Vu. At that time, Mr. Vu founded Trung Nguyen in Buon Ma Thuot - the coffee capital of Vietnam, with the first capital being an old bicycle with the belief of building a famous coffee brand, spreading the taste of Vietnamese coffee around the world.
Ha Diem HSV